Accounting for female-founded eCommerce brands
Your executive dashboard: the clarity you need for today and the insight you need for tomorrow. Click through it.
Trailing 4 weeks · Includes: ad spend
Cash available after minimum: $149,200
Q3 · direct-to-consumer sales
Collected but not yet earned
Example figures
Built for how and where you sell
Platforms we partner with:
Three layers that answer the three questions every founder asks: what happened, where am I, and what should I do.
Bookkeeping & AccountingExecutive DashboardAdvisory
Done for you.
Clarity, all in one place.
Pick a time. We come prepared with questions about your channels, inventory, and cash.
We review your numbers and identify your biggest gaps.
A one-page plan for getting your financials squared away: what gets fixed, in what order, and what you'll see every month.
If we're a fit, we bring your books current and build your custom executive dashboard.
Meet the founder
I've worked as a financial analyst, a senior accountant, and directly under a Director of Finance at some of the coolest, most disruptive brands. I founded Atlas & Ledger to bring that experience to more women growing and scaling their brands.
Every package includes a custom-built dashboard made specifically for you and your brand.
What do you need?
+ dashboard build, starting at $5,000
For brands doing $2M–$5M that want clean books, a custom dashboard, and monthly advisory.
+ dashboard build, starting at $5,000
For brands doing $3M+ that want the back office run end to end.
+ dashboard build, starting at $5,000
For brands that want their dashboard kept current and a monthly read on what changed.
+ dashboard build, starting at $5,000
For founders who want a strategy partner reviewing the numbers with them.
+ dashboard build, starting at $5,000
For brands that need hands-on, CFO-level support week to week.
Final pricing is set after we audit your books. Books behind? Cleanup is quoted as a one-time project.
Female-founded eCommerce brands, primarily Shopify and Amazon, with Faire or other wholesale channels, doing roughly $2M to $5M in revenue with four or more SKUs. Our deepest experience is in wellness and supplements, especially subscription-led brands.
You get a dedicated point of contact who knows your business, and every close is reviewed before it reaches you.
Access to [Shopify, Amazon, your bank, and QuickBooks] once at setup. After that, [about 15 minutes a month] answering the questions we flag.
Between 24 and 72 hours, depending on your service package.
Either. Core sits on top of the books your bookkeeper already keeps, as long as they close cleanly each month. Full Service replaces it: we take over your monthly accounting, plus bill pay and payroll.
Five views built for your brand: cash runway and 13-week forecast, margin by channel and SKU, inventory cash and days of supply, sales tax exposure, and deferred revenue and liabilities. It refreshes after every close (weekly on Full Service), and we tie it out to your ledger before you see it.
Click Packages in the menu up top to see what each package includes and its pricing.
Amazon-heavy? No problem. We work primarily with brands selling on Shopify, Amazon, Faire, and similar platforms.
No. We monitor sales tax nexus and size your exposure; registration, filing, and remittance stay with you or your tax preparer. Income tax returns go to your tax preparer.
The Weekly Ledger
Here's to helping more women win on shelf and online.